Scalable marketing strategies for high-growth companies
Senior fractional CMO support for B2B, B2C, and B2B2C companies that need serious marketing leadership
A fractional CMO for companies with ambitious goals
Hi, I’m Jason.
I'm a marketing leader with deep experience across B2B, B2C, and B2B2C, from brand strategy and demand generation to go-to-market planning, lifecycle marketing, and org design. I've owned P&Ls, built marketing functions from scratch, repositioned global brands, and built demand engines that doubled pipeline. My career spans Walmart, Tiffany & Co., and The Trade Desk to venture-backed startups, with the analytical foundation of a Cornell engineer and strategic instincts of a Berkeley MBA.
I work with a small number of companies at a time, businesses at an interesting inflection point where sharp marketing thinking can make a real difference. That might mean launching something new, scaling what's working, or figuring out why it isn't growing the way it should.
Some brands I’ve worked with:
How I Help Companies Grow
Brand Strategy & Positioning
Figure out what your company stands for, who it's for, and how to talk about it in a way that drives both awareness and conversion. Most companies skip this step and wonder why their marketing isn't working.
Go-to-Market Strategy
Connect your products or services to your customer with the right channels, message, and sequence. Whether launching something new or scaling what's working, the goal is a plan that's clear, realistic, and built to drive growth.
Demand Generation & Growth Marketing
Build the engine that fills the funnel. From scrappy startup budgets to scaled programs, across B2B and B2C, the focus is on strategies and tactics that are measurable and compounding.
Marketing Org Design
Define the marketing team your business actually needs, structure it right, and hire the right people to deliver. Whether building from scratch or inheriting an existing team, the goal is a function that performs.
Some Recent Work
Category-creating B2B2C startup with a compelling product and no clear brand story. Needed positioning that could define the native retail space before competitors did.
Led full brand and GTM overhaul across positioning, messaging, website, and lifecycle. Result: 100% YoY growth.
Consumer marketplace within a construction fintech platform. Needed to launch a new product to an unfamiliar audience with no existing playbook and limited resources.
Developed full go-to-market strategy from scratch: target customer, brand positioning, onboarding programs, and content strategy to drive early adoption.
Global Specialty Retailer
Leading specialty retailer exploring private label expansion into a new category. Needed to understand the customer deeply before committing to product development.
Built a customer journey mapping framework and insights strategy that informed both the product roadmap and go-to-market approach for the launch.